How to create a content strategy – and why you should!

How to create a content strategy – and why you should!

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.


Should you use a content creation service for your website?

Should you use a content creation service for your website?

A great looking website is no longer enough for your business to compete online.  Increasingly, customers demand more from your company website than just a glorified brochure, designed to be nothing more than a lead funnel for the company, presenting limited information.  This is often a frustrating experience for website visitors, increases bounce rates and reduces user engagement.  Both negative factors for SEO.

The need for content is established, but, is all content, content marketing? 

Content Marketing is everywhere.  Do a Google search for content marketing and you will be presented with over 65 million results in 1.7 seconds, that is a lot of reading!   We have blogged about the importance of content marketing for SEO before, it’s a subject which crops up all the time and this is the testament to its importance.  Content is still king. 


Business Blogging in 2017

Business Blogging in 2017

A business blog remains an essential part of any content marketing strategy for 2017. 

Your blog is an essential part of your inbound marketing strategy and contributes hugely to organic SEO.  Many smaller businesses may still struggle to see the benefits of blogging when offset against the time it takes, but as the content hub of your business website, the SEO benefits of a regularly maintained blog are well documented.

So what are the likely trends for business blogs in 2017?


Content Marketing in 2017 – what should we be doing?

Content Marketing in 2017 – what should we be doing?

Content marketing remains one of the main channels for Business in 2017, In the 2017 edition of the content marketing survey by the Content Marketing Institute and Marketing Profs, 70% of B2B respondents, and 73% of B2C respondents said they expect to create more content in 2017 than they did in 2016.

But with the internet becoming saturated with content – how can you stand out and get your content in front of people? 


Social Media Tips and Etiquette

Social Media Tips and Etiquette

It can be difficult to maintain social media when running an SME.  You know you should be tweeting and keeping your Facebook page up to date but it seems difficult to find the time and also, often, the inspiration.  Getting started on social media can be tough if you are not familiar with the medium.  What should your social strategy be, how much, how often?

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About Pure Systems

Since 2006 we have been delivering DNN web solutions to companies throughout the UK and Europe. Our services include DNN web design, hosting, support DNN module development, eCommerce solutions and intranet/extranet development. We are a Certified DNN Partner with accreditation in DNN web development, skin design module development, hosting, administration and professionalism.

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