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Pure Systems Blog
The latest news and announcements about our cloud services.

How to win at local SEO

How to win at local SEO

For a lot of businesses, being seen on Google locally is the most important kind of search engine visibility and local SEO should be a priority.  For the most part, if we are looking for an estate agent, solicitor, hair stylist, accountant, restaurant, plumber (or anything else close to home) Google is the first port of call. 

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How to create a content strategy – and why you should!

How to create a content strategy – and why you should!

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.

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Should you use a content creation service for your website?

Should you use a content creation service for your website?

A great looking website is no longer enough for your business to compete online.  Increasingly, customers demand more from your company website than just a glorified brochure, designed to be nothing more than a lead funnel for the company, presenting limited information.  This is often a frustrating experience for website visitors, increases bounce rates and reduces user engagement.  Both negative factors for SEO.

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The need for content is established, but, is all content, content marketing? 

Content Marketing is everywhere.  Do a Google search for content marketing and you will be presented with over 65 million results in 1.7 seconds, that is a lot of reading!   We have blogged about the importance of content marketing for SEO before, it’s a subject which crops up all the time and this is the testament to its importance.  Content is still king. 

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Business Blogging in 2017

Business Blogging in 2017

A business blog remains an essential part of any content marketing strategy for 2017. 

Your blog is an essential part of your inbound marketing strategy and contributes hugely to organic SEO.  Many smaller businesses may still struggle to see the benefits of blogging when offset against the time it takes, but as the content hub of your business website, the SEO benefits of a regularly maintained blog are well documented.

So what are the likely trends for business blogs in 2017?

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