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Pure Systems Blog
The latest news and announcements about our cloud services.

What are long tail keywords – and why should you be focussing on them?

What are long tail keywords – and why should you be focussing on them?

You have probably heard the term, ‘long tail’ it has been around since it was coined in 2004.  All those years ago, the internet provided retailers with a new opportunity for selling ‘more of less’.  In theory, the market demand for less popular (more niche) goods as a comprehensive whole could rival the demand for more popular, mainstream goods.

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How to win at local SEO

How to win at local SEO

For a lot of businesses, being seen on Google locally is the most important kind of search engine visibility and local SEO should be a priority.  For the most part, if we are looking for an estate agent, solicitor, hair stylist, accountant, restaurant, plumber (or anything else close to home) Google is the first port of call. 

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