Do you need to use a professional copywriter for your website?

A business website always needs written content.  It is a mistake to think that once you have a website, that’s it, you can just sit back and let the enquiries or sales roll in.  Unfortunately, it does not work like that...

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5 reasons why your estate agency business needs a blog…

There are a number of reasons why content marketing is now considered one of the most effective marketing channels for all kinds of businesses, estate agency is no exception. Traditional estate agent marketing consisted of mainly outbound (push) techniques, think direct mail and email shots, agency boards, telemarketing and traditional advertising, whether in print, on TV or radio.  These traditional forms of advertising take the product to the customer – whether they want to see it or not, and can be seen in a negative light.

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Getting started with Instagram for Business

Instagram is one of the fastest growing social media channels – currently there are around 800 million active monthly users, liking 4.2 billion posts per day.  Users are up from 700 million a year ago and projected to surpass 111 million in 2019 - so it is definitely time to up your Instagram game!

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What is a compounding blog post – and how can you write one?

Most of us understand the importance of writing a business blog, blogging is an effective way to help direct traffic to your website and is a very effective content marketing strategy.  If you only do one thing in terms of content marketing, we would probably advise you to maintain an informative and entertaining blog.  Blog posts can be even more effective at directing traffic to your site if they are compounding posts. 

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Behind the scenes...

Behind the scenes...

How do we create content for our clients?

Writing website content is something we do for our clients, we have written content on a wide range of business types ranging from campsites to insurance brokers, not to mention keeping our own business blog up to date with useful and interesting posts like this one! 

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Real World Digital Marketing in 2018

The digital marketing landscape, like most of the online world, is ever changing and the end of the year is a good time to think about our strategy for the year ahead and how to refine our digital marketing in line with the likely trends of the new year.  So what are the key things we need to be thinking about for digital marketing in 2018? 

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Why content marketing and event venues are the perfect match!

Event businesses and venues are amongst those lucky enough to have access to lots of great visual content.  Photogenic businesses of all kinds have a huge advantage online with platforms like Instagram and Facebook lending themselves particularly well to visual content.  Whilst this can be great for keeping your existing social media audience engaged, it will not necessarily bring new paying customers to the door.

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Content Marketing - Advice for Estate Agents

Content Marketing is a very broad term and there is no one formula which will suit all types of business.  Content which is suitable for a Business to Business relationship, for instance, is very different to content which is better for a business to customer relationship.  As content marketing professionals we have to adapt what we do to suit different industries, and for this blog post, we are focussing on Content Marketing for Estate Agents.

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What should your business be sharing on Social Media?

If you are using social media for your small business, then you already know that maintaining your business social media accounts can take a bit of time.  You are probably also spending a fair bit of time wondering what to post, often not finding the time or the inspiration to keep your profiles as up to date as you would like.

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What are long tail keywords – and why should you be focussing on them?

You have probably heard the term, ‘long tail’ it has been around since it was coined in 2004.  All those years ago, the internet provided retailers with a new opportunity for selling ‘more of less’.  In theory, the market demand for less popular (more niche) goods as a comprehensive whole could rival the demand for more popular, mainstream goods.

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About Pure Systems

Since 2006 we have been delivering DNN web solutions to companies throughout the UK and Europe. Our services include DNN web design, hosting, support DNN module development, eCommerce solutions and intranet/extranet development

We are a Certified DNN Partner with accreditation in DNN web development, skin design module development, hosting, administration and professionalism.

We are also a CloudFlare certified partner.

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Pure Systems is a DNN Silver Partner and a Cloudflare Partner

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