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What are long tail keywords – and why should you be focussing on them?

You have probably heard the term, ‘long tail’ it has been around since it was coined in 2004.  All those years ago, the internet provided retailers with a new opportunity for selling ‘more of less’.  In theory, the market demand for less popular (more niche) goods as a comprehensive whole could rival the demand for more popular, mainstream goods.

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26
Sep

How to win at local SEO

How to win at local SEO

For a lot of businesses, being seen on Google locally is the most important kind of search engine visibility and local SEO should be a priority.  For the most part, if we are looking for an estate agent, solicitor, hair stylist, accountant, restaurant, plumber (or anything else close to home) Google is the first port of call. 

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Google Webmaster Tools – A beginners Guide

Google Webmaster Tools allows webmasters to check a website’s indexing status and optimize the visibility of their websites, check for security issues and how the site appears in search.  This blog is intended to outline the basics of what the tools are and how to use them.

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How to create a content strategy – and why you should!

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.

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Should you use a content creation service for your website?

A great looking website is no longer enough for your business to compete online.  Increasingly, customers demand more from your company website than just a glorified brochure, designed to be nothing more than a lead funnel for the company, presenting limited information.  This is often a frustrating experience for website visitors, increases bounce rates and reduces user engagement.  Both negative factors for SEO.

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08
Jun

Do online reviews really work?

Do online reviews really work?

Reviews are a very common feature online, whether they are for a product, service or experience.  There are a host of companies who offer various review management solutions and products which enable you to display and manage online reviews on your website as well as in web search results.

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The need for content is established, but, is all content, content marketing? 

Content Marketing is everywhere.  Do a Google search for content marketing and you will be presented with over 65 million results in 1.7 seconds, that is a lot of reading!   We have blogged about the importance of content marketing for SEO before, it’s a subject which crops up all the time and this is the testament to its importance.  Content is still king. 

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17
May
How to analyse your competitors for SEO

Analysing your competitors is an important part of your SEO strategy and is something which you should be doing periodically, especially to see if any new competitive businesses have entered the market.

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25
Apr
Pure Systems guide to Email Marketing

Email Marketing is widely recognised as one of the most effective, least expensive forms of marketing.  No wonder really as it is predicted that email users will be at 2.9 billion (over a third of the worlds population) by 2019, sending and receiving 246 billion emails daily

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12
Apr

Spring Clean Your Website

Spring Clean Your Website

The start of the spring is a time of renewal and rebirth, out with the old and in with the new, and traditionally a time to give your house a good clean now that the days are brighter and you can see the dust!  This can be applied to the cobwebs lurking in the dusty corners of your website as well.  The spring is a good time to have a look at your site with a view to some housekeeping

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About Pure Systems

Since 2006 we have been delivering DNN web solutions to companies throughout the UK and Europe. Our services include DNN web design, hosting, support DNN module development, eCommerce solutions and intranet/extranet development

We are a Certified DNN Partner with accreditation in DNN web development, skin design module development, hosting, administration and professionalism.

We are also a CloudFare certified partner.

Our Services

DNN Web Design
DNN Hosting
Support & Maintenance
Digital Marketing
DNN Module Development

Pure Systems is a DNN Silver Partner and a Cloudflare Partner

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Pure Systems Ltd
5b Oaklands Court,
Tiverton Way, Tiverton Business Park,
Tiverton, Devon, EX16 6TG, UK.

T: 01363 777 014
E: Email Pure Systems

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Registered address: Charlton House, 32 High Street, Cullompton, Devon, EX15 1AE. UK.