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Pure Systems Blog
The latest news and announcements about our cloud services.

Do you need to use a professional copywriter for your website?

Do you need to use a professional copywriter for your website?

A business website always needs written content.  It is a mistake to think that once you have a website, that’s it, you can just sit back and let the enquiries or sales roll in.  Unfortunately, it does not work like that...

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5 reasons why your estate agency business needs a blog…

5 reasons why your estate agency business needs a blog…

There are a number of reasons why content marketing is now considered one of the most effective marketing channels for all kinds of businesses, estate agency is no exception. Traditional estate agent marketing consisted of mainly outbound (push) techniques, think direct mail and email shots, agency boards, telemarketing and traditional advertising, whether in print, on TV or radio.  These traditional forms of advertising take the product to the customer – whether they want to see it or not, and can be seen in a negative light.

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Real World Digital Marketing in 2018

Real World Digital Marketing in 2018

The digital marketing landscape, like most of the online world, is ever changing and the end of the year is a good time to think about our strategy for the year ahead and how to refine our digital marketing in line with the likely trends of the new year.  So what are the key things we need to be thinking about for digital marketing in 2018? 

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Why content marketing and event venues are the perfect match!

Why content marketing and event venues are the perfect match!

Event businesses and venues are amongst those lucky enough to have access to lots of great visual content.  Photogenic businesses of all kinds have a huge advantage online with platforms like Instagram and Facebook lending themselves particularly well to visual content.  Whilst this can be great for keeping your existing social media audience engaged, it will not necessarily bring new paying customers to the door.

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Content Marketing - Advice for Estate Agents

Content Marketing - Advice for Estate Agents

Content Marketing is a very broad term and there is no one formula which will suit all types of business.  Content which is suitable for a Business to Business relationship, for instance, is very different to content which is better for a business to customer relationship.  As content marketing professionals we have to adapt what we do to suit different industries, and for this blog post, we are focussing on Content Marketing for Estate Agents.

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