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Pure Systems Blog
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What are long tail keywords – and why should you be focussing on them?

What are long tail keywords – and why should you be focussing on them?

You have probably heard the term, ‘long tail’ it has been around since it was coined in 2004.  All those years ago, the internet provided retailers with a new opportunity for selling ‘more of less’.  In theory, the market demand for less popular (more niche) goods as a comprehensive whole could rival the demand for more popular, mainstream goods.

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