The digital marketing landscape, like most of the online world, is ever changing and the end of the year is a good time to think about our strategy for the year ahead and how to refine our digital marketing in line with the likely trends of the new year.  So what are the key things we need to be thinking about for digital marketing in 2018? 

Event businesses and venues are amongst those lucky enough to have access to lots of great visual content.  Photogenic businesses of all kinds have a huge advantage online with platforms like Instagram and Facebook lending themselves particularly well to visual content.  Whilst this can be great for keeping your existing social media audience engaged, it will not necessarily bring new paying customers to the door.

Content Marketing is a very broad term and there is no one formula which will suit all types of business.  Content which is suitable for a Business to Business relationship, for instance, is very different to content which is better for a business to customer relationship.  As content marketing professionals we have to adapt what we do to suit different industries, and for this blog post, we are focussing on Content Marketing for Estate Agents.

If you are using social media for your small business, then you already know that maintaining your business social media accounts can take a bit of time.  You are probably also spending a fair bit of time wondering what to post, often not finding the time or the inspiration to keep your profiles as up to date as you would like.

If you are new to creating content and you are not sure where to begin, creating a Content Strategy is a good place to start.  In order to create a strategy, you have to examine your intentions with regard to the content and be clear about what you want it to achieve.