Content should be at the heart of any business’ digital marketing strategy. It is no longer enough to create a website and sit back and hope for the best. Regularly adding to, and updating, your site helps with search engine visibility and improves your ranking.
Providing quality site content builds trust in your brand and positions you as an authority in your field. In practice though, many businesses lack the time, expertise or the resources to make the most of the benefits of content marketing. Sporadic blog updates and out of date information are often the result, which is damaging. We can create compelling, keyword optimised content for you, whether that is by regular updates to your business blog, keeping your website news pages up to date, or strengthening and optimising content on other parts of your website. As well as regular posts, as part of a schedule, we can also offer longer, one-off pieces.