Video Marketing

Beware of content overload

When creating web content for your site, it is important to be aware of the capacity for users to digest information. You have a message and you need to get that across but beware of content overload, specifically of using too much text.

Content overload or information overload is a modern phenomenon, we are bombarded with information from multiple gadgets, constantly throughout the day, and, as a result, some studies suggest that our attention span has become shorter. This can lead to your message being lost.

Our solution

We use an online video platform which has allowed us to create short animated explainer videos in a variety of styles, including whiteboard explainers, cartoons, animation and infographic style videos.  Being able to produce these kinds of videos without using a specialist video production company has made video a viable marketing channel for smaller businesses who don’t have a big budget and, crucially, want to publish something quickly.