Pay Per Click Marketing

Tailored, targeted campaigns optimised for your budget

Top 3 paid ads

On average, 41% of clicks

go to the top 3 paid ads

on the seach results page.

Increase traffic to websites by 300%

Display advertising has

proven to increase traffic

to websites by 300%.

Increase purchases

PPC visitors are 50% more

likely to purchase something

than organic visitors.

Pay Per Click Advertising & Google Adwords

Pay per click advertising is a great tool to build site traffic quickly and can be a very helpful way to get your site to the top of the page in Google search, especially if you are still trying to improve your organic search ranking which can take some time. Increased traffic to your site is always welcome, but it is important that paid traffic converts otherwise Pay Per Click advertising can turn out to be an expensive waste of time.

As a specialist PPC agency, we undertake extensive initial research before setting up your campaign. Looking at your business, your motivation for utilising PPC, your competition and your target audience to ensure that your campaign delivers the results you want. Following our initial research, we will plan you campaign, ensuring that the following elements work together.

Pay Per Click Advertising

Keyword Research & Planning

Keyword Research & Planning
Initial keyword research is the first step. The Google Keyword Planner offers the opportunity to understand search volumes, likely cost and competition for your chosen keywords.


If your chosen keywords are in a very competitive field, they will be expensive, this could eat through a modest budget fairly quickly. Thinking about being more specific or about longer tail keywords can help here.

Ad Copy

Ad Copy
You have relatively little space to get your message across and so ad copy needs to be well targeted to achieve the best results, otherwise you can find yourself with a high number of clicks but not enough conversions. It may be best for you to have a number of highly targeted adverts instead of a single one

Landing Pages

Landing Pages
Generating the clicks through to your website is the easy part, however if those clicks don’t convert into customers, its money wasted. The key to a successful campaign and a good return on investment is a strong offer on your landing page leading your customers to the action you want them to take. Often, it is appropriate to have unique landing pages for specific adverts.


Like any form of digital marketing, it is important to regularly measure results. Ongoing campaign management means looking at click through rates, individual ad performance and conversions and making any necessary refinements to optimise the success of your campaign.

Our Solution

Using a specialist agency like Pure Systems to set up and manage your Pay Per Click campaigns means you can be confident that your ad budget is being used as effectively as possible and benefit from our experience in handling campaigns for a variety of different business types. For more information or to discuss your PPC campaign in more detail – get in touch.

T: 01363 777014 or contact us online


About Pure Systems

Since 2006 we have been delivering DNN web solutions to companies throughout the UK and Europe. Our services include DNN web design, hosting, support DNN module development, eCommerce solutions and intranet/extranet development. We are a Certified DNN Partner with accreditation in DNN web development, skin design module development, hosting, administration and professionalism.

We are also a CloudFlare certified partner.

Our Services

DNN Web Design
DNN Hosting
Support & Maintenance
Digital Marketing
DNN Module Development

Pure Systems is a DNN Silver Partner and a Cloudflare Partner

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Contact Us

Pure Systems Ltd
5b Oaklands Court,
Tiverton Way, Tiverton Business Park,
Tiverton, Devon, EX16 6TG, UK.

T: 01363 777 014
E: Email Pure Systems

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Registered address: Charlton House, 32 High Street, Cullompton, Devon, EX15 1AE. UK.

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