Simple & cost-effective
Email marketing is one of the easiest and most cost effective forms of outbound marketing in terms of return on investment with some sources citing a ROI of up to £40.00 for every £1.00 spent.
Of course, these figures are open to interpretation, but the fact remains that email marketing is some of the most cost effective as it can be automated to a large extent, keeping the costs minimal, you can send the same information to an almost infinite number of customers and potential customers at the click of a link.
If you are able to effectively email your existing customers and website users with timely and relevant offers, you will not only increase loyalty in your customers, you will enjoy the benefits to your bottom line that come with increased sales.