Quality or quantity?
For many people, the idea of sitting down and writing a blog post or website editorial content is a nightmare.
Creating good quality, well written and researched content which has been written with your keywords in mind can take a lot of time, especially if writing is not your forte. Whether it is the time, the expertise, the resources or the inspiration you lack, there are plenty of good reasons why a lot of companies struggle to get on top of content creation. There are also plenty of good reasons why, even if you don’t do anything else, you should prioritise content!